Seafood Watch Business & Conservation Partners Programs

Using the Power of the Marketplace to Transform Fisheries & Aquaculture

The Seafood Watch Business Program guides and assists companies large and small as they shift their seafood purchases to more sustainable sources. This work helps move the marketplace towards environmentally-responsible fisheries and aquaculture operations.

Seafood Watch’s market-based approach reflects consumers’ growing awareness and concerns about issues affecting the world’s fish populations and the impact of seafood production on ocean health. Making a commitment to offer ocean-friendly seafood is not only an important action to drive positive environmental change – it's also good for business.

Business Partnerships

Seafood Watch business partners make time-bound commitments to discontinue selling “Avoid” items and preferentially source “Best Choice” or “Good Alternative” seafood items. Through the partnership program, restaurants, distributors and seafood purveyors are encouraged to purchase from sustainable sources, including seafood certified to select eco-standards and seafood from credible fisheries improvement projects (FIPs).

Seafood Watch counts more than 300 business partners in more than 13,000 locations as part of its business program. This includes individual restaurants throughout the country as well as major buyer companies such as Whole Foods, Compass Group and Aramark who make time-bound commitments to source only environmentally-responsible seafood.

Partners include

  • Compass Group
  • Bon Appétit Management Company
  • Mars Petcare
  • Whole Foods Market

A full partner list is available on the Seafood Watch website.

Implementing a Sustainable Seafood Policy

In addition to these formal, direct partnerships, Seafood Watch is a member of the Conservation Alliance for Seafood Solutions – a coalition of leading conservation groups that work with businesses representing over 80% of the North American grocery and food service markets. Many organizations that belong to the Alliance rely on Seafood Watch science to advise their partners. Globally, it is estimated that more than 68,000 locations reference Seafood Watch recommendations to help inform their purchasing decisions.

Culinary Initiatives

Seafood Watch works closely with chefs and culinarians from across the U.S. Chefs are tastemakers who influence the entire supply chain. They educate their customers about a diversity of delicious sustainable seafood species, build demand for "Best Choices" from the seafood suppliers and producers with whom they work, and raise awareness with policy makers. The Culinary program educates and activates this important audience with information updates and trainings, and supports culinary events and demonstrations at the aquarium and around the country.

At the core of this effort is the Blue Ribbon Task Force. This group of leading regional and national culinarians from across the U.S. gathers to exchange ideas and understand how they can have the greatest impact in advancing sustainable seafood and the initiatives of the Seafood Watch program. The Task Force includes more than 50 members selected for their leadership roles in their respective culinary fields.

Culinary Spokespeople include

  • Jonathon Sawyer
  • Kerry Heffernan
  • Michael Cimarusti
  • Richard Blais
  • Rick Moonen
  • Susan Feniger
  • Virginia Willis
  • Rick Bayless

A full list of Blue Ribbon Task Force participants is available on the Seafood Watch website.

Conservation Partnerships

In additon to working with businesses, Seafood Watch also collaborates with zoos, aquariums, science museums, nature centers and other not-for-profit organizations that promote sustainable seafood by sharing Seafood Watch materials and messaging. Seafood Watch supplies educational tools, training resources and display materials to help each organization meet its own sustainability goals and provide its visitors and communities with information about the global sustainable seafood movement.

Seafood Watch currently maintains more than 200 conservation partnerships across the United States, Mexico, Canada and Bermuda. Partners engage in two outreach activities per year and also share Seafood Watch information on an ongoing basis: distributing Seafood Watch guides, promoting the Seafood Watch App, participating in community outreach events, in public programs/animal feeding shows, at special events, through exhibit graphics, by changing animal diets, in their onsite food service menus and by working with local businesses and restaurants.

Partners include

  • Aquarium of the Bay, San Francisco, CA
  • Happy Hollow Zoo, San Jose, CA
  • Kansas City Zoo, Kansas City, MO
  • Minnesota Zoo, Apple Valley, MN
  • New York Aquarium, Brooklyn, NY
  • Riverbanks Zoo, Columbia, SC
  • San Diego Zoo Global, San Diego, CA
  • Santa Barbara Zoo, Santa Barbara, CA
  • Shedd Aquarium, Chicago, IL

A full partner list is available online at the Seafood Watch website.