Monterey Bay Aquarium Recognizes Local 'Ocean Heroes'
Jul 16, 2018
Monterey Bay Aquarium launches a new media campaign today recognizing residents of the Monterey Bay region who exemplify its mission to inspire conservation of the ocean. In a series of “Ocean Heroes” profiles, the aquarium spotlights extraordinary ocean conservation efforts by everyday citizens and community leaders in Monterey, Santa Cruz and San Benito counties. The profiles will appear across a variety of media – from the sides of MST buses to television, radio, online and in movie theaters – from July through December of 2018.
The nonprofit Monterey Bay Aquarium’s “Ocean Heroes” campaign highlights residents who have contributed to the region’s social well-being. They’ve championed issues from ocean plastic pollution reduction and sustainable seafood, to climate change action and marine ecosystem health. In addition to celebrating these community members, the aquarium also hopes to inspire others to take action for the ocean by demonstrating how individuals and grassroots movements can have a positive impact in the community.
Monterey Bay Aquarium invites everyone to celebrate these “Ocean Heroes”:
- Shelby O’Neil
“No Straw November” creator saves seas one sip at a time
- Niccole Tiffany
Fifth-grade teacher helps students convince Carmel-by-the-Sea to say “no” to single-use plastics
- Bruce McPherson
Santa Cruz County supervisor brings carbon-free power to homes and businesses
- Gonzales Youth Council
Salinas Valley students take action for the environment and reduce single-use plastics
- Soerke Peters
Going green is good business for restaurateur and sustainable seafood advocate
- City of Pacific Grove
Building the best water treatment systems you’ve never heard of to reduce pollution of Monterey Bay
More information about each “Ocean Hero” profiled in the campaign is available on the Monterey Bay Aquarium website: MontereyBayAquarium.org/Heroes.
About the Monterey Bay Aquarium
With a mission to inspire conservation of the ocean, the Monterey Bay Aquarium is the most admired aquarium in the United States, a leader in science education, and a voice for ocean conservation through comprehensive programs in marine science and public policy. Everything we do works in concert to protect the future of our blue planet. More information at MontereyBayAquarium.org.